Posts tagged Motorola
I’ve read six or seven articles about Lenovo’s purchase of Motorola (for 2.9 billion dollars) but not a single one shares, what I think, is the most obvious point. This is Lenovo’s entry point to owning the business smartphone market in the US.
BlackBerry’s departure from relevance has left a power vacuum for the de facto work device (yes, even after all these years) and this is where Lenovo wants to position themselves - every employee at every major company is given a laptop and a phone. Lenovo wants to be the one company providing both.
Lenovo is already the “number one PC company in the world for large business and the public sector” and their ThinkPad is a legendary “work computer.” With businesses as their primary customer it doesn’t take much of a leap in logic that they’d want to sell other things to their customers. Phones are a no brainer.
Lenovo already sells a ton of phones. They’re in fourth place globally with no footing at all in North America. What’s the best way to break into a highly competitive market? Buy someone who is already competing.
And that’s exactly what Lenovo has been trying to do. They tired to buy BlackBerry very recently and to me, tipped their hand that they want to focus on business. Lenovo wouldn’t have looked at BlackBerry if they wanted to make a dent in the consumer market. The BlackBerry brand has never been relevant to consumers but has (until recently) been a mainstay for the white collar at work.
So, Lenovo didn’t buy BlackBerry but instead bought Motorola. Probably a better move since the Motorola name doesn’t immediately evoke a company floundering.
I see no reason why big companies, with thousands of employees, would go anywhere else. Giant companies rotate out laptops and phones every few years. My girlfriend works for one of the big four accounting firms and recently had her work computer upgraded. She went from a 3 year old ThinkPad to a new ThinkPad (still running Windows 7). And she’s eligible for a new phone when her contract runs out at the end of the year.
A Lenovo that owns Motorola will now be able to deliver both, ThinkPads and phones, to companies who buy devices by the gross. Thousands of employees all rotating through 3 year laptop cycles and 2 year phone contracts.
Lenovo can own the business sector in two easy steps:
1) Make devices cheaper for companies that buy laptops and phones together.
2) Bake in some software that will allow IT to to easily deploy and update their applications on desktop and mobile.
Game over. Lenovo wins.
This is the same thing many people, myself included, thought HP was going to do with the consumer market when they bought Palm. Buying a laptop for your kid going to college? For another $100 add a TouchPad. For $50 more add a Pre on contract.
HP had all the retail connections anyone could want. It was just a matter of bundling those devices together in a compelling way. But I guess HP couldn’t see the writing on the wall and, well, we all know what happened to Palm.
I don’t think Lenovo is going to miss this though. Their attempt to buy BlackBerry shows you exactly where their head is. They want the business market, not the consumer one. And they are poised to take it over.
True story. I was hit in the face with a Moto X yesterday while someone was texting and trying to get off a Q train in Brooklyn. He was taller than me and was one handing it trying to look where he was going but clearly wasn’t.
Anyway, I tweeted that and the MOTO TWEET FLEET FAVORITED IT. The defenders of the brand, liked that I was hit in the face by one of their products. That seems wrong, doesn’t it?
This Is How You Sell Zero Tablets
Best Buy has a pre-order page for the Motorola Xoom, the tablet that introduced the world to Android 3.0 at CES this year and whose Super Bowl commercial took a dig at the Apple way of doing things. I was actually anticipating the release of the Xoom because there are some interesting things google is doing in Android 3.0 and the Xoom seems to be the Droid of the tablets.
Excited or not though, I don’t know who is going to pay 1200 dollars for a tablet when we live in an world where you can buy an iPad for as little as 500 dollars. Even the most expensive iPad is $830. I don’t think the iPad has the best experience, it’s the reason I don’t own one, but it is the best known experience. And if you are going to be making a tablet you have to compete with Apple on price.
I was already sad that there is no Wi-Fi only option. The reason Apple get’s to say it has an iPad for 500 dollars is because they have a WiFi only 16gig version. The Xoom is stuck at 32 gigs with 3G, so of the six iPad sku’s they are forced to compete with the most expensive two.
I just have to hope that this isn’t final. Someone at Motorola must have been to an Apple store and seen their iPad prices, right? The pre-orders go live on Thursday. We’ll see if anything changes then.
UPDATE: It seems the Best Buy page has vanished. Maybe the price will go down?
Motorola Xoom - Empower the People
I like that Motorola is making the Xoom out to be a tablet for productivity, rather that consumption. There was quite a nod to Apple here, to both their 1984 Superbowl ad as well as the abundance of white headphones. Really interesting ad, it’s obvious what Motorola is trying to say here. Curious to see how the Xoom does at retail.
I talked about this a bit during CES. But man the Atrix is a cool device. Moto just released this video and it really makes me want this. Having your phone with a dock attachment also be your computer is genius. This is how the future should work. display and keyboard shells are left at home and at work and you just connect your phone and everything is always in exactly the state you left it.
Motorola Droid Pro
BlackBerry addicts looking for a more modern OS, your phone is here. Portrait QWERTY keyboard, push email, GSM/CDMA ready, 1GHz processor, 5 megapixel camera, all running on Android 2.2.
This is clearly Android’s business solution. If Google wants to start taking market share away from BlackBerry this is the way to do it. This phone is better looking and runs more applications on a better OS. No brainer right? The only remaining question is the keyboard. Can it hold up?