The popular dating portal took 30 percent matches and told them they were 90 percent matches, in the name of science.
I’ve been a pretty big proponent of OK Cupid in recent years. I used it for most of 2012, went on a lot of first dates, a few second dates, and I credit it with meeting my girlfriend (even though that was through friends, when you go on that many first dates it’s useful experience). I like Ok Cupid more than Tinder because you can see a persons personality not just the best few photos of them and more than Match because the barrier to entry is lower (there is no membership fee).
These experiments that Ok Cupid ran are a little disturbing. The article doesn’t make it clear if “Love Is Blind Day” was something that was advertised or not. It’s honestly a pretty good experiment, and it plays to Ok Cupid’s strengths as a service. If people were told ahead of time, then that’s fine.
As Dylan Matthews says in the article, the third experiment is the most troubling. “Users [were] told they were 90 percent matches when they were in fact 30 percent matches”. Yikes.
Users were told the truth after the fact, but I know that I’d be more than a little upset, more because the service was wasting my time than anything else. Because, at least for me, when you’re actively looking for dates (online or irl) the last thing you want to do is waste time.